Bathrooms are unique spaces for the body wellbeing: it is necessary to live them for the value we attribute to ourselves and design them according to the needs and desires conditioning our life choices. BMOOD represents new-concept bathrooms, innovative and subjective at the same time: MOOD means temper, character, behaviour, free expression of ourselves, our emotions and feelings, the free choice of a bathroom which includes the concept of wellbeing, pleasure and personal creation. If life philosophy is expressed through the bathroom, where the body lives privileged moments because of privacy and the search for ourselves, BMOOD’s aim is to give a semantic meaning to the bathroom area functions, which are usually more associated with a physiological need rather than with a far wider meaning.